AI in 2025: Get Started with Practical Tips for Marketers

With 2025 just around the corner, strategies and budgets locked in, executives and employees alike are full of holiday cheer (and if you’re like me, cookies), and amped up for 2025.  In just two weeks teams will be wiping off the glitter and going into full on execution mode. 

For Marketing teams, a new year in business means elevated expectations. Teams are expected to meet the high bar set in the previous year, and then some: more creativity, more innovation, more leads.

Marketers have to stay up to date on trends and technology advancements related to their customers while also remaining up to date on the trends and technology that enable them to do their jobs more efficiently, and WOW their customers and colleagues.

One major avenue to “doing more” in 2025 is leveraging Artificial Intelligence, or AI. Let’s face it, AI is everywhere. You can’t open your LinkedIn feed without a post, an article, a paid ad that mentions AI, and rightly so. It is a complex beast to fully understand with major implications on many industries and ethical concerns to boot. 

That said, in order to run an efficient and effective Marketing team in 2025 (and a business, in general), Marketers can look to AI as an efficient tool in your Marketing toolbelt. Like with a hammer, you have to be confident and somewhat cautious, but when used effectively, it can get even the trickiest nails in with just a few hits. 

While 51% of Marketing organizations are piloting or scaling AI, only 32% of Marketing organizations have fully implemented AI, which means there is a lot of opportunity for Marketers to ramp up their AI use in 2025. 

It may seem daunting as there are 1000s of companies touting their AI-centric solutions, but Marketers can start using AI literally today, after reading this article. I am going to break down a few ways companies can leverage AI to save a significant amount of time and budget, allowing you to focus on the creative and big-picture thinking your manager has probably asked you to work on in your annual performance review. 

If you are thinking, where should I start with AI? Start right here.  This is by no means an exhaustive list of all things you can and should do with AI, but it is a starting point in your marathon to AI greatness. It’s a springboard for you to bounce your strategy off of and see what lands.

Let’s start with the lowest-hanging fruit: generative AI.

The root word here is “generate”- these tools leverage human inputs to create or “generate” relevant outputs. Gen AI is often used in creative applications such as visual content, music or writing. 

Most are familiar with chatbots Google Gemini and OpenAI’s ChatGPT that help with written content, but there are a plethora of tools and use cases beyond simple search queries and text outputs. 

1. Written Content

On top of the previously mentioned chatbots, there are dedicated AI-based tools for content writing. Jasper was initially focused just on copywriting, but has since evolved into a much more holistic Marketing and content writing tool.  Jasper’s entire positioning is centered around being a one-stop shop AI platform for content creation, touting “every Marketing workflow” across every Marketing function. 

One capability from Jasper really stands out for me, which is the ability to easily maintain brand authenticity and consistency.  By setting the brand’s voice, tone, style and visual guidelines as inputs in the platform, its AI can catch anything off-brand from minor infractions to major “violations,” which is extremely important in some highly regulated industries. This capability can potentially save a ton of time on review cycles. 

 In short, a tool that does copywriting and general content writing - essentially, “all the things” - is a no brainer for teams that are looking to level-up their content volume and quality.

2.  Still Images

Another impactful use case for AI is generating still images. Rather than relying solely on Google or searching your favorite stock image library, tools like ChatGPT’s Dall-E3 generates specific, relevant images based on text inputs. 

Gone are the days of accidentally leaving the watermarked version of the image on your presentation. Marketers can generate images for presentations for free in a matter of minutes. Gemini also has this capability, but generating images with people in them is only available with its Advanced (paid) option, which can be limiting.

Luckily, AI-generated image tools are prolific and incorporated into major tools Marketers already use for core activities such as (3) presentation creation and (4) website building, such as Canva and Wix, which I used to build my own site and materials.  They have been a game-changer for me as a small business owner. If you have not used these features within existing tools, I encourage you to do so to start building comfortability with AI-based tools and of course saving yourself time in the process. 

Image courtesy of Dall-E 3

5. Video

Another use case for AI is in video creation. AI can create videos almost out of thin air, and also edit videos with limited human meddling required. Whether you are a brand just dabbling in video creation or already producing quality video at scale, all teams can incorporate AI to make this process much less cumbersome, allowing teams to focus on leveling-up creative thinking vs. the tactical execution. 

One example of a useful video tool  is Lumen 5, which enables video producers at all levels to create “thumb-stopping videos” in minutes, not days. For example, it enables you to create instant videos to support a blog post, and provides access to stock footage, photos and music tracks, saving Marketers from the constant, dreaded, all-day-long tab switching we all endure. 

Another useful AI-based tool is Veed.io which removes both the major and nit-picky things that come up while editing video. Your talking head videos become instantly succinct with the automatic removal of the “ums” and “ahs,” and eyes that were looking off-camera are now making 10/10 eye contact.

As cross-channel and bite-sized video remain an integral part of Marketing strategies, doubling down on AI tools makes absolutely sense here.

6. Voice

Other use cases for AI in the “generative” form are tools such as ElevenLabs which provide turnkey voiceover for content. Simply input your text and you are off to the races with a just-the-right-level of robotic sounding voiceover. You can even create custom voices that can be used across your content for a consistent brand voice.

Another way to leverage AI for voice is for editing. Murf.ai allows Marketers to edit videos as they would edit text. There are also tools that leverage AI to translate video into other languages.

7. Workflow Management

Many more widely adopted project management tools like Monday.com and Asana boast AI-powered functionality.  AI in project and workflow management helps by automating the go-to-market process for all types of projects. It especially helps with creative and content production, from intake through assignment, all the way to launch. On a more macro-level, it also provides key data points that can help with goal-setting, advising on priorities, and informing key actions. 

For a more Marketing-centric workflow management tool, Taskade is a top option. Offering AI Agents and Assistants that perform key tasks so that teams can focus more on strategy, it also hosts a variety of collaboration tools that make it ideal for remote or hybrid teams.

Now that we have covered the many ways generative AI can support your Marketing endeavors, let’s pivot to Predictive AI. 

Ever wish you had a crystal ball? That is what Predictive AI can be for you in Marketing. Here are a few use cases.

8. Customer Segmentation

Customer centricity is a major key to success in 2025 - the right balance of personalization and respect for privacy is paramount to winning and retaining customers. Luckily, AI makes taking a customer-centric approach easy(ish) for Marketers.

Understanding customer behaviors helps uncover sentiment and intent, which are key to understanding how a customer wants to and should be marketed to. A top AI-based tool for understanding customer behavior is Full Story. 

Its solution sends clear, structured behavioral data straight to data warehouses to help improve personalization and increase conversions. In addition, AI-fueled predictive models analyze past trends and patterns to predict future behavior. Invaluable insights derived from this robust data collection helps make more effective marketing campaigns.

9. Creative Testing

Marketers invest so much time understanding their customers and developing thoughtful campaigns, so when the rubber meets the road and it is time to produce said campaign, you want it not only to have its intended landing, but to make a real impact. We have all seen examples of advertising gone wrong, so creative testing is a critical control in the go-to-market process that helps identify any potential missteps before they happen and ensure a message really resonates before investing resources in getting it live.

Thanks to AI, creative testing is made simpler. Swayable is a platform that's sole purpose is to ensure your creative lands. In less than 24 hours, Marketers can glean key insights into customer sentiment - and brand lift - of their creative messages.  These insights are gold to marketers  - valuable and typically require careful mining. Thanks to AI they are readily available even for brands with smaller budgets.

In Conclusion

The practical use cases and AI-based solutions are endless, but the goal is to keep this simple so that those of you just starting on your AI journey can take the next step in whichever area of Marketing is causing you the most friction.  

My suggestion: do your research, find the tool or set of tools that work for you, test, learn and continue to improve - saving a lot of time and frustration along the way.

You may be wondering, how can I structure my team around AI? AI is complementary to human intelligence. High-performing Marketers across functions are paramount to creating strong AI inputs to create on-brand, impactful Marketing and apply AI-produced insights. 

AI should by no means replace your bold and bright Marketing staff, but complement the brilliant human-generated ideas that your teams come up with every day, freeing them up to do what they really love - inspire, create and connect.  

Reach out to me and Ljs Advisory for help implementing AI into your Marketing, today.

A summary of AI use cases for Marketers

Sources:

Sites hyperlinked above

https://martech.org/ai-and-marketing-what-the-stats-show/